JustFoodForDogs is a pioneer of the fresh pet food movement. Since 2010, they have been cooking whole ingredient, human-grade food for dogs in their storefront kitchens across the United States, and leading the pet space with lab research to back their health claims. By 2024, JustFoodForDogs were brushing elbows with emerging competitors in the expanding fresh pet food space, and I joined as a Creative Director to support their brand evolution, growth marketing efforts, and product innovation.