Map Change Communications is a boutique public relations firm who was ready to revisit their brand identity to better align with the caliber of their services.

As a Creative Director, I led the client through:

• Discovery: Exercises to find their voice, build vocabulary, and envision their identity.

• Development: Refined a scalable system of logo marks, custom illustrations, typography, design styles, and usage guidelines. Designed and developed a responsive informational services website.

• Application: The process of expressing their new brand identity across their website, collateral, and social channels.