Project Overview
Boulder County Farmers Market (BCFM) is a non-profit seasonal market that uplifts Colorado produce and small businesses. The Take 5 For Local campaign was developed to invite, engage, educate, and inspire a diverse market crowd throughout the seasons of a strategic 3-year omnichannel sprint.
As a Creative Director for Socha, I worked with partners to:
Explore, develop, and finalize the campaign art direction
Rollout the campaign across a multitude of print and digital assets
Strategize activation marketing tactics
Manage client expectations
Reimagine the organization’s website to elevate the brand identity, integrate the campaign, and improve UI/UX
Directed, produced, and edited video footage
Develop an adaptive design toolkit to assist market vendors in their grassroots marketing efforts
The Take 5 For Local campaign creative direction was inspired by the fact that small sustainable food systems create a big positive ripple effect.
Leveraging BCFM’s bold brand color palette, adding playful typography, and leading with locally grown produce helped to express the joy and authenticity of the organization and campaign.
Proficiencies
Design: Print, digital, 3D experiential, signage, UI, and merchandise
Production: Video, procurement, partner comms, market vendor toolkit
Tools: Adobe CC, Figma, Premiere Pro, WordPress, Social Media Platforms, Canva
Website Redesign
Redesigning BCFM’s website was part of this scope of work and the way to ensure alignment between the organization with the Take 5 For Local campaign. Key priorities included strengthening storytelling by elevating the brand identity and voice, improving UX, and integrating the campaign.
Digital Activation
Complete with a microsite, organic and paid social media content, and paid media.
Merchandising
I designed responsibly-sourced, high-value items for purchase and promotional collateral.
Outreach & Engagement
Pop-up markets broke down barriers to healthy food access by delivering local food samples to low-income areas. These reusable tactics required little cost, little effort, little carbon, and and little space, making them ideal for use YoY.
Experiential Activation
I proposed low-cost, low-waste solutions for creating a functional and immersive space for market goers. Using larger-than-life structures from recycled materials, and interpretive and QR signage, customers could deepen their market experience and understanding of sustainability.
