Brand Overview
JustFoodForDogs is a pioneer of the fresh pet food movement. Since 2010, they have been cooking fresh food for dogs in their storefront kitchens across the United States, and leading the pet nutrition category with lab research to back their health claims.
Their new product line JustFresh took their namesake even further with the cleanest possible formula: Just 5 whole, human-grade ingredients with zero preservatives. As Creative Director, I helped this product go to market with:
Product research and category analysis
Product naming and copywriting
Brand identity development
Package design exploration and production
Consumer testing
Participating retailers include: Walmart, Chewy, PetSmart, and Amazon.
Proficiencies
Product name development
Brand identity exploration
Package design and production
Copywriting support
Photography direction
Consumer testing
Design Exploration
